The campaign's concept is "Attack Celebrity" (or "Attack on Celebrity"), where the production team from the Attack on Titan anime series super imposes titan versions of Japanese celebrities into cuts from the anime series and changes the blades into Snickers bars. (Source: Crunchyroll)

Episode 1: Titan design based of Dewi Sukarno. Episode 2: Titan design based of retired professional wrestler Riki Choshu.