Rei Ayanami might be a girl of few words, but that does not mean she should neglect to emphasize the beauty of her lips. As she gets ready to meet someone special, she applies her Kate Tokyo brand Red Nude Rouge lipstick and declares that there are "no more rules." [Written by MAL Rewrite]

Ayanami Rei, Hajimete no Kuchibeni is a partnership between the Evangelion franchise and the cosmetics company Kate Tokyo, announcing the launch of their Red Nude Rouge lipstick. While the ad premiered in late 2020, an extended cut was released on February 9, 2021 with additional content featuring Rei.